Norm “never lifts,” which (in NASCAR circles) means he buries the accelerator and never lets up. For Norm, it’s true both on and off the track. His storied career has earned national accolades, a very loyal national fan base and a few well-earned nicknames including the “Eldora darling,” the “ultimate underdog” and NASCAR’s “blue collar working man.” As legendary NASCAR driver Tony Stewart said it, “Norm Benning represents what Americans love about NASCAR: old fashioned hard work, tenacity and perseverance.”
TONY STEWART TALKS NORM
NORM ROCKS ELDORA
“I look forward to wrapping my truck with a brand that exists today just because it was bold enough to stay in the game. When we cross the finish line, there’ll be two unlikely winners shining on the national stage. That’s what NASCAR fans really want.”
-AN EARLY START-
Hailing from Pittsburgh PA, Norm began his career at Heidelberg Raceway when he was just 15, three years younger than the required age, but an eager-to-race Norm faked his age to compete in the Figure Eight Division where he went on to win a championship.
Later Norm would move to dirt track racing and at one point had won one-third of the races he entered. As a test driver for Goodyear tires, he set a fast time at the Pennsboro Speedway. After a brief time in the NASCAR Modfied series and NASCAR Winston Cup series, Norm moved to the ARCA supercar series where he raced with the nation’s best and found notoriety notching 32 top 10 finishes, and seven times finished in the top ten of ARCA touring series point standings. Norm moved from ARCA to NASCAR Camping World Truck series where he rose to even greater fame.
-THE ELDORA DARLING-
In 2013, live streamed in front of viewers from three continents, Norm fought his way into a sensational win at Eldora Speedway — to massive delight and excitement. For 12 hours following the race, the words “Norm Benning” were the most typed on the internet worldwide. It earned him the national spotlight and the love and respect of fans and drivers everywhere.
-FAME DOESN’T MAKE EASY-
Unfortunately, fame doesn’t buy tires and performance engines. Norm sustained a major blow when his sponsor, SOBE Drinks, was bought out by PepsiCo which declined to continue the funding. It would have driven many off the track, but not Norm. While there was no getting around the fact that losing SOBE’s partnership would severely limit his ability to be competitive, Norm made the decision to do whatever was necessary to stay in the race while searching for a sponsor whose story and values are similar to his own. His search continues.
-STAYING THE COURSE-
In the meantime, Norm is the owner, driver and mechanic. He puts in 15 hours a day, every day, and has managed to accomplish things no other driver has on a small budget. In 2013, he finished the NASCAR Camping World Truck Series in the top twenty, securing a guaranteed starting position at Daytona 2014 — ahead of more than 50 well-sponsored teams. And he did it again in 2015.
The subject of a 2016 FoxSports mini documentary, Norm is known world-wide for his grit and determination, and for coining the oft-repeated hashtag, #NeverLift. His truck is featured in the Eldora Speedway museum and his helmet is featured in the NASCAR hall of fame museum in Charlotte, NC. NASCAR fans continue to cheer for Norm, and anxiously await their favorite underdog’s ultimate victory.
Contact us for more details about teaming up with Norm and putting your brand in the national spotlight.